Trove launches “The Ultimate Branding & Marketing Guide to Attract Tourism Investment”

Trove has launched a new White Paper which acts as a investment promotion agencies, tourism authorities and place organizations looking to attract tourism investment in this post-COVID phase.

Trove focuses on bringing digital, branding, marketing and analytics expertise to help places in three areas: developing leisure tourism growth, developing the MICE tourism sector, and promoting tourism investment. Our Trove’s tourism investment team, consisting of Danny Cohanpour (CEO), Santosh Hejmadi (Trove’s Tourism Investment Promotion Specialist) and Sharee Bauld (Trove’s Tourism Investment Consultant), has launched a new White Paper entitled “The Ultimate Branding & Marketing Guide to Attract Tourism Investment.”

The tourism investment landscape is a complicated one. The COVID-19 pandemic has hit the tourism sector hard - data suggests that global FDI into tourism plummeted by 73.2% in the first half of 2020, compared with a year earlier. Many look to complex financial models, stuffy workshops, or forecasting to drive tourism investment in cities, regions and nations. However, the most critical factor that we have seen to generate domestic and foreign tourism investment (investment in hotels, accommodation, recreation, arts, business services and technology) in a place is branding and marketing - the ability of a place to let investors know why their investment proposition is unique, secure, and highly lucrative.

The report outlines six branding and marketing best practices for any place looking to attract tourism investment. To access the report, contact us by filling out the form below.