Trove launches “A Guide: How Tourism Boards Can Effectively Analyze Traveler Sentiment”

This release was written by Trove Associate, Charlotte Slater.

Trove has launched a new White Paper to educate tourism boards on the benefits of using sentiment analysis and online listening tools such as TroveSentiment to better inform their marketing and tourism planning strategies.

The Trove team understands that traveler sentiment and online data are key to gauging visitor experience in real time. TroveSentiment is a cutting-edge sentiment analysis and online listening tool that leverages machine learning and natural language processing techniques to clean, analyze and group massive amounts of online data.

By capturing, monitoring, and analyzing this data, tourism boards can better understand traveler preferences and behaviors, track brand reputation, and improve their tourism development and communication strategies.

With seven main components including brand performance, top themes, sentiment, audience analysis, influencers, locations, and conversations, TroveSentiment is the ultimate all-in-one tool.

To access the full report and dive deeper into how the TroveSentiment tool can benefit tourism boards, contact us by filling out the form below.









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