Why digital branding & marketing is critical for MICE tourism
Destinations need to have an ear to the ground expert to understand consumer trends and demands in MICE. In addition, traditional MICE destinations like New York, Las Vegas, Dubai, and Barcelona are looking for ways to innovate as the conference schedule picks back up. Less traditional MICE destinations are working to attract associations and companies for MICE events in hotels and convention centers that are not in the traditional MICE tourist circuit. With better insights and digital presence, MICE destinations can create opportunities in MICE travel that "stick".
Too often B2B destinations, convention bureaus and tourism authorities forget about the importance of organic and paid digital on growth. Critical to building a future-proof MICE brand is developing targeted content and creating a digital brand identity.
Trove uses social listening to collect and analyze, in real-time, marketing, sentiment, and visitor data to provide destinations meaningful insights on progress. We can also generate and capture forward-looking trends on consumers and then develops targeted marketing and digital campaigns focused on developing MICE products.
At Trove, we blend digital and tourism development. As a global agency, we work with the following organizations:
Visitor Bureaus & Tourism Authorities: We work to establish a wider reach for destinations that want to catapult their MICE travel through digital brand identity, social and digital media. We work to create buzz in terms of business opportunities in the destination and then follow-up to convert that buzz into bookings.
Destination Management Companies: We help DMCs become the top provider in their respective destination through digital strategies for both B2B and B2C audiences. We work to establish a DMC as a go-to expert resource for tourism authorities and visitors alike.
Associations: We support associations to achieve 300+% more awareness and bookings for MICE events through digital, social media, SEO and branding techniques.
Convention and Trade Centers: We work with trade centers on lead generation, developing a strong brand identity for the MICE destination, and to predict future bookings.
We work on rapid projects for visitor bureaus, convention centers and tourism authorities to create more long-lasting visitor growth. We recently published our research on MICE tourism entitled “Turning Buzz to Bookings: Analytics and Digital for MICE Travel.” The report outlines common challenges and trends in the MICE tourism industry as well as opportunity areas for visitor bureaus, tourism authorities, DMCs, associations and convention/trade centers in promoting and increasing MICE tourism. To access our full report with our research and trends, please fill out the below form.
To contact our MICE team, please email MICE@trovetourism.com.