Trove and Create Consulting Release New Report for Destinations on Chinese Digital Nomads
Trove Tourism Development Advisors and Create Consulting have announced the release of their new report, "CHINA’S DIGITAL NOMADS: Understanding an emerging market of high-value global travelers” to help destinations target and attract Chinese digital nomads.
Trove’s Top 12 Tourism Marketing Trends for Destinations in 2023
The Trove Tourism Development Advisors “Trove” tourism marketing team has completed research from July-December 2022 using three methods: visitor sentiment analysis using our online conversation analysis tool, interviews with 25 National Tourism Organizations (NTOs), and desk research. We have aligned on twelve trends for the tourism and travel sector in 2023. These are trends specifically for destinations (tourism boards, tourism authorities, destination marketing organizations) as they plan their international marketing strategies for 2023.
Trove Talks: Our Success in Helping Destinations Adapt Data-Driven Decision Making
We have heard it all before: data is essential for businesses to grow and prosper. At Trove, we have decided to dive deeper and share the insights behind this trend specifically to how it relates to the travel and tourism industry.
Trove launches “The Ultimate Branding & Marketing Guide to Attract Tourism Investment”
Trove Tourism Development Advisors focuses on bringing digital, branding, marketing and analytics expertise to help places in three areas: developing leisure tourism growth, developing the MICE tourism sector, and promoting tourism investment. Below is a piece by Trove’s tourism investment team on their new White Paper entitled “The Ultimate Branding & Marketing Guide to Attract Tourism Investment.”
Record Tourism in Greece Driven by Internet Trends
Trove Tourism Development Advisors, tourism development consulting firm, reports that destinations across Greece are experiencing record-breaking tourism numbers this summer, following COVID reopening.
Let’s Talk: Sustainable Hospitality
“Conscious Consumerism” is the next big thing that will affect practically every industry, from retail to travel to dining. Trove analyzes the sustainable hospitality industry.
Trove’s insight on the rise of ‘Digital Nomads’: the new work-from-home
Trove’s insight on the rise of ‘Digital Nomads’: the new work-from-home
The Last Tourist sheds light on the ever-critical sustainable travel wave
Trove Founder and CEO Danny and Associate Olivia took a trip to Providence, Rhode Island for an exciting travel event at Johnson & Wales University by the Adventure Travel Trade Association.
Why MICE tourism is “hot” in 2022
Meetings, incentives, conferences and exhibitions tourism is booming in 2022. Find out what your destination can do to stay ahead.
The Importance of Community-Based Tourism
Community-based tourism is paramount for every destination as it re-opens for travel.
How To Apply Sentiment Analysis to Your Tourism Organization in 5 Steps
Sentiment analysis is critical for tourism organizations to understand what past and prospective travelers feel about their destination. Here are 5 steps to achieving sentiment analysis results by Trove.
Trove reports on Skift MegaTrends event
The Skift 2022 MegaTrends event has showcased great opportunities in travel and tourism.
Why digital branding & marketing is critical for MICE tourism
We recently published our research on MICE tourism entitled “Turning Buzz to Bookings: Analytics and Digital for MICE Travel.” The report outlines common challenges and trends in the MICE tourism industry as well as opportunity areas for visitor bureaus, tourism authorities, DMCs, associations and convention/trade centers in promoting and increasing MICE tourism.
WTM 2021 is a milestone for the travel industry
WTM was the largest travel show of its kind since the start of the pandemic. For the first time since travel’s stand-still in early 2020, travel professionals, tour operators, tourism board representatives and travel technology practitioners came together to rebuild, recover, and charge towards industry growth.
Tourism has evolved, quickly.
Our team at Trove Tourism Development Advisors surveyed more than 50 tourism boards and destination marketing organizations (DMOs) and performed sentiment analysis on a sample of 3,000 travelers and identified some really important themes on how travel and tourism has changed, and where it's headed.
Summer of Shurooq: Sharjah’s investment authority continues to grow tourism
Shurooq is leading the way for Sharjah’s tourism evolution through 2021, helping global visitors understand the true “gems” of the region.
Tourism Fiji’s new CEO marks exciting moment for the nation’s tourism industry
Trove congratulates the new Tourism Fiji CEO and offers its perspective on the Fijian tourism industry’s focus areas.
Jordan to ramp-up tourism marketing efforts as the nation re-opens
Jordanian tourism is in need of further marketing attention to prepare for incoming travelers.
Azerbaijan as a major tourist destination moving into the second half of 2021
Azerbaijan has a bounty of cultural and natural sites for the curious traveler. The Azerbaijan Tourism Board has continued to invest in the nation’s unparalleled beauty.
ATM Reflections: Changing Atmosphere within the Hospitality Industry
The Trove team also attended the virtual Arabian Travel Market programs and had the following reflections.