Digital Advertising & Analytics

From Targeted Reach to Real Results

Trove leads data-backed digital campaigns that connect destinations with high-value travelers—driving brand awareness, visitor engagement, and direct bookings. Our campaigns combine paid media, influencer content, and performance analytics to deliver measurable returns, not just impressions.

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Trove's Approach
Built for Performance

Every campaign begins with a cross-platform media plan tailored to your target markets. We identify top-performing channels—Meta, Google Display Network, YouTube, travel media, and more—and define the right approach by segment and language. Ads are designed for conversion from day one. Whether it’s short-form video, testimonial reels, or banner display, all assets are produced in-house by our creative team and optimized for platform-specific performance.

Tracking What Matters

We don’t just launch and leave. Every campaign includes a performance dashboard connected to live data sources, including Meta Business Suite, GA4, and Looker Studio. We track click-through rates, video completions, conversions, cost-per-click, and more. Campaigns are reviewed weekly to rotate creative, refine audiences, and reallocate budget based on what’s working. We deliver monthly reports with insights that guide future spend—not just vanity metrics.

Integrated with Storytelling

Our digital advertising is always paired with influencer and earned media outreach. We recruit aligned creators, manage their itineraries and deliverables, and amplify their content through paid ad boosting. We also develop story angles, press kits, and hosted trips to secure travel media coverage in key markets. This layered approach ensures our campaigns generate both short-term visibility and long-term brand equity.

We’ve implemented this model for destinations including Malaysia, Samoa, Namibia, and Belize—achieving millions of impressions, above-benchmark conversion rates, and a measurable lift in visitation. From the first click to the final booking, Trove ensures every campaign delivers on its promise.