The Phnom Penh Tourism Strategic Plan was developed by Trove Tourism Development Advisors, in partnership with Confluences Asie and the Cambodian Ministry of Tourism, with funding from the French Development Agency (AFD). As the city’s first sangkat-level sustainable urban tourism strategy, the plan focused on the historic Wat Phnom/La Poste and Phsar Kandal/Riverside districts, establishing a replicable framework for inclusive and sustainable tourism growth that balances heritage preservation, local economic development, and community well-being.

Trove worked with Aruba Convention Bureau on a social strategy and optimization project focused on MICE and digital media. Trove brought its market segmentation and social analysis assets to great use.