Trove identifies which visitor types offer the greatest value, such as luxury eco-travelers, adventure seekers, or business delegates, and builds plans to attract them. Our work includes segmentation analysis, product design, and marketing strategy. We help destinations promote upscale experiences, attract remote workers, and improve infrastructure to appeal to high-yield travelers.

We work with tourism boards to audit their product mix and uncover ways to increase in-destination spending. In Barbados, we analyzed attractions and developed a roadmap focused on yield growth, leading to new tourism investments in boutique upgrades and high-value offerings. Our strategies help diversify experiences and boost economic impact.

In Barbados, Trove developed a national strategy to boost visitor spending by auditing attractions, identifying high-value segments, and crafting a $20M+ investment roadmap. The result was a shift from volume to value, prioritizing experiences and policies that increase per-visitor spend and support long-term tourism sustainability.