In recent months, U.S. outbound travelers have drawn considerable media attention as global dynamics continue to shift.

To help places better understand this audience, the Trove team surveyed a randomized sample of frequent U.S. travelers in April 2025, analyzing trip-planning habits, travel values, and destination preferences. The survey was distributed through a randomized sample size, ensuring a diverse and travel-experienced sample. Responses were analyzed to uncover emerging trends, travel planning habits, booking behaviors, and destination preferences. These insights are designed to help tourism boards more effectively connect with the American traveler.

The study highlights planning habits, travel values, and preferences—offering useful guidance for destination marketers seeking to attract this influential audience.

To download the survey results and the report, access the report in the Research dropdown below.

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