Capturing the U.S. Domestic Travel Market in 2026

Domestic travel continues to play a central role in how Americans explore, especially as economic and global uncertainty rises.

In February 2026, our team at Trove Tourism Development Advisors conducted a survey of U.S. travelers to understand how rising costs, geopolitical tensions, and broader economic conditions are shaping domestic travel behavior.

72% of travelers say they have chosen domestic trips instead of international travel due to global uncertainty .

At the same time, economic pressure is influencing decision-making, with travelers increasingly seeking more flexible, cost-effective options closer to home.

Domestic travel offers a balance of affordability, convenience, and reliability, making it a natural alternative when international travel feels more complex or uncertain.

Why is this report important? In today’s environment, economic uncertainty and global instability are not reducing travel demand, they are reshaping it.

Rather than canceling trips, travelers are shifting toward domestic destinations that feel more accessible, predictable, and easier to plan.

For destinations, this presents a clear opportunity. Those that emphasize value, convenience, and reliability will be best positioned to capture demand as travelers continue exploring closer to home.

Download the Full Insights

For deeper insights, download the full report or request access to the survey findings below.

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