The Caribbean tourism landscape is entering a critical planning window—and understanding the U.S. traveler has never been more important. Trove Tourism Development Advisors’ February 2026 survey provides a real-time pulse on how American travelers are thinking, booking, and reacting to global uncertainty. Built on responses from U.S. international travelers, this white paper offers clear, data-driven insights to help Caribbean tourism organizations, ministries, and destination marketers plan ahead with confidence. Whether shaping campaigns, refining messaging, or prioritizing investments, these findings are designed to directly inform 2026–2027 strategy.

Key Findings from the February Survey

• International travel demand is rising: Nearly 70% of U.S. travelers are more likely to travel internationally than two years ago, signaling strong outbound momentum.
  
  
• Caribbean intent is growing: 59% of travelers are more likely to visit the Caribbean than before, reinforcing continued regional strength despite global uncertainty.
  
  
• Cost pressure is real: 72% say rising travel costs have reduced their international travel frequency, making value positioning critical for destinations.
  
  
• Perception and safety matter more than ever: 70% say media coverage impacts their perception of Caribbean safety, and 65% believe issues in one destination affect the entire region.
  
  

These insights point to a clear shift: travelers are still traveling—but they are more sensitive to price, perception, and risk. For Caribbean tourism organizations, this creates both urgency and opportunity. Destinations that lead with clear communication, strong value propositions, and coordinated regional messaging will be best positioned to capture demand as travelers plan earlier and more intentionally.

This white paper goes deeper into booking behavior, geopolitical sensitivity, safety perception, and actionable strategies for the region—providing practical guidance for tourism boards preparing for the next cycle of growth.

Download the full February 2026 findings below to access the complete dataset and strategic recommendations.

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