NEW YORK, NY – May 26, 2026 –

The Jordan Tourism Board (JTB) is pleased to announce that Trove Tourism Development Advisors (“Trove”) has been appointed as the market-based representative to serve as its partner across the United States, Canada, and Mexico. The appointment establishes a unified North American team led by Trove to drive Jordan’s travel trade engagement, media relations, and market development across all three markets.

Headquartered in New York City, Trove is a tourism marketing agency dedicated exclusively to destination marketing organizations, bringing deep experience in destination marketing and trade representation across North America. The Trove team will lead trade, consumer, and media relations.

Working in close partnership with TM Americas, a leading destination representation agency with offices in Orlando, Toronto, and Mexico City, Trove will strengthen distribution and unlock access to new markets and audience segments for Jordan. Together, the two agencies bring a track record of successful joint representation, positioning the collaboration to reach both established trade partners and emerging niches across the region.

The program for the Jordan Tourism Board is focused on bringing Jordan’s story to North American travelers as a year-round, stand-alone destination. The agency will lead travel trade engagement, media relations and press trips, co-op campaigns with tour operator and airline partners, FAM programming, agent training, and ongoing market intelligence across all three markets.

“Jordan is a place of extraordinary history, culture, and natural beauty, and we are excited to further grow the brand across North America,” said Danny Cohanpour, CEO and Founder of Trove Tourism Development Advisors. “We are honored to take on this mandate, to work alongside our partner TM Americas, and to drive real results for the Jordan Tourism Board and its trade and media partners across the region.”

Get in touch

Travel trade partners, media, and tourism industry stakeholders seeking to connect with the Jordan Tourism Board team in the United States, Canada, or Mexico are encouraged to reach out to Trove at jordan@trovetourism.com.

About Trove Tourism Development Advisors

Trove Tourism Development Advisors is a boutique tourism marketing agency dedicated exclusively to destination marketing organizations, tourism ministries, and public-sector tourism entities. Founded by Danny Cohanpour and headquartered in New York City, Trove helps tourism boards grow visitation and diversify traveler segments through integrated travel trade engagement, public relations, digital media, and creative storytelling. The agency has partnered with 30+ destinations across six continents, and has earned recognition for award-winning creative work, including the 2025 CityNationPlace Award for Best Tourism Communication Strategy. Learn more at www.trovetourism.com.

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