Trove Signs on Caribbean Tourism Leader William Griffith as new Advisor

January 11, 2023: Trove Tourism Development Advisors ("Trove") is excited to announce a new Advisor to join its team - Mr. William Griffith. 

Billy, who will serve as our Advisor, Caribbean and Bermuda, is a tourism leader with 30+ years in the industry. As former CEO of Barbados Tourism Marketing Inc. (BTMI), Billy spearheaded a 30 per cent increase in visitor arrivals to Barbados to an all-time record of 682 000 in 2018, as air capacity to the island also grew by 22 per cent. Griffith oversaw high-profile partnerships on behalf of the BTMI that led to the introduction of new flights to the island including Copa Airlines direct from Panama which began in 2018; and the Lufthansa direct service from Frankfurt, Germany, which commences on Monday. His leadership of the organisation also resulted in the destination receiving several major awards during his tenure as well as his personal achievement of being awarded ‘Caribbean Tourism Director of the Year 2019’ by Carib Journal earlier this year.

Previously, Billy was appointed Director of Tourism of Bermuda in August 2008 and served in this capacity until March 2014. He served as President of the Bermuda Hotel Association; President of the Hotel Employers of Bermuda; Chairman of the Bermuda Hotel Association, served on the Board of Governors of the Bermuda College, the Board of Tourism, as well as the Board of Trustees of the Government Golf Courses. 

Danny Cohanpour, CEO of Trove, spoke about Billy's appointment: "Billy is a leader in Caribbean tourism and we are excited to have him onboard, using his industry know-how to position our business stronger in the Caribbean market. Our work in the Caribbean has been fantastic, especially in our branding and marketing strategy work, and we are excited to bring Billy on to further grow our portfolio in the region."

Billy will advise Trove on business development and growth strategy in the Caribbean and Bermuda.

————————————————
About Trove Tourism Development Advisors: Trove Tourism Development Advisors (“Trove”) is a New York-based tourism development consulting and marketing agency with experience in developing marketing, branding and tourism development strategies for destinations around the world. In particular, Trove works with tourism authorities and destination marketing organizations to use digital tools and techniques to develop a stronger brand for destinations. Trove has worked with 50+ destinations on game-changing campaigns, strategies and tourism planning efforts to help destinations “stand out” from the pack.