Strategic Planning
Tourism development planning requires experienced practitioners who have helped cities, states, regions, provinces, and countries plan for international tourism growth and investment.
Many destinations have been at a stand-still for the last year. Trove will partner with your travel destination to build an innovative strategy to generate and meet short and long-term tourism visitor and investment goals.
Our proprietary strategy tool, TroveDiscovery, allows us to work with destinations often vitually to achieve visitor or investment strategy goals. We work through 10+ workshops collaboratively with different groups of stakeholders in order to develop a unique strategy.
We work with stakeholders to workshop, align on a vision, chart a roadmap for growth, and then build a comprehensive tourism master plan (TMP) to maximize impact. Our team works with the destination to understand what the problems are that they are seeing, analyze them, and decide what areas to delve more into. The plan outlines research, specific recommendations and implementation plan towards increased bookings.
We also work with destinations to survey past and prospective tourism investors, develop a tourism investment current state assessment, complete feasibility studies, and chart a path for increased investments. We work to promote tourism investment through social, digital and trade media, and we also manage tourism investment promotional campaigns. Our database of investor contacts ensures a right-fit investor program for any destination - small or large.
If you are an organization looking to complete any of the below and just have not had the ability, contact Trove for a problem assessment meeting:
Complete situational analysis, focus groups and research
Compose comprehensive recommendations for next 1-15 years
Develop tourism investment sustainably
Develop a strategy for international tourism or tourism re-opening
Implementation planning
Short and long term tourism development planning
Infrastructure and investment planning
TROVE TOOLS
Baseline Assessment
Stakeholder Landscape Analysis
Feasibility Study
Tourism Investment Strategy
Tourism Investment Surveys
Tourism Trend Analysis
Data Collection
Community Survey & Outreach
Focus Groups
Sentiment Analysis
Visitor Acquisition Analysis
Visitor Retention Analysis
Return on Investment Analysis
Implementation Planning
Tourism Development Plan Development
Tourism Investment Promotional Program
How We Help
Strategic Planning involves working with destinations to create strategies, investment plans and implementation plans to focus on where tourism is going rather than where tourism is.
Step 1: Baseline Assessment
The Trove Team will bring together all stakeholders, align on what attempts have worked and which have not, as well as discovery opportunities for tourism growth. In addition, Trove will assess what the current state of the destination's COVID-19 recovery is and help identify gaps.
Step 2: Outreach
Trove’s skilled surveyors and community outreach specialists work to collect data on current state tourism opportunities, strengths, threats and weaknesses. In addition, Trove will meet with tour operators, businesses, attractions and other programs to align on goals and opportunities.
Step 3: Strategy Development
With the North Star vision in mind, the team works to build a master plan that includes opportunity areas, gaps in tourism and visitors, and recommendations that will chart a path for increased bookings. Critical to this plan will be risk management, safety and hygiene & health.
Step 4: Implementation
Trove gathers all stakeholders from corporate, nonprofit and government sectors to help the destination mobilize all of the recommendations. This is usually the most important part, as governments, tourism associations and tour companies will need direct support for implementation.
FEEDBACK FROM OUR PARTNERS
Inbound Tourism Strategy Plan: “Trove focused on our pain points and helped us build a strategy that really reflected where we were at that point. During COVID-19 we needed to diversify quickly and find alternate revenue sources while keeping our customers loyal and happy. “
- Inbound Tour Operator, Trove Partner
