Visitor Experience Design
Trove works collaboratively with tourism boards, tourism associations and tour companies to design visitor experiences that are aligned to preferences.
Tourism centers around experiences. We at Trove focus our experience design team around the right planning, technology systems, website and programming to attract more visitors, increase length of stay, and develop tourism revenue.
Trove works with destinations to coordinate with local tourism organizations to highlight a subset of attractions, experiences, and products. Then, we work to refine the experiences for visitors and ensure that the experience is streamlined, entertaining, and gives them something to write home about. We use our sentiment analysis tool, TroveSentiment, to clean, analyze and group massive amounts of social data and feedback from visitors across rich insights including from TripAdvisor, Twitter, Facebook, Instagram, Reddit, and other travel forums. Processing the same volume data would take 10x as long manually.
Tourists will not take the decision to travel to a specific location lightly, especially after not traveling for months. Personalization applies to every aspect of the tourist experience, from marketing prior to visit to the actual experience when there.
What tours work better than others? What attractions make the most sense to visit, when? What packages attract the most visitors? What timing works and in what seasons? These are all critical questions, but even more important is spending the time to re-vamp the programming.
If your organization needs support in any of the below areas, let’s schedule a problem assessment meeting:
Support re-vamping, creating new, or innovating existing programming
Assessing effectiveness and satisfaction of existing tours and programs
Designing visitor experiences that guarantee visitor retention and satisfaction
TROVE TOOLS
TroveSentiment, social listening and mining tool for visitor reviews, feedback, and online conversations
Technology implementation of new visitor products
Inventory Review
Analysis of Programs and Itineraries
Visitor Experience Development Plan
Tourism Journeys
Product Development
Website Development
Application Development
Tourism Business Coaching
User Experience Training
How We Help
We work to improve the visitor’s 360-degree experience when visiting a destination. This involves close engagement with government, nonprofits and businesses and can only be done with a skilled team. Trove has tourism experts focused on the following steps.
Step 1: Visitor Experience Strategy
We work with tour operators, government agencies and civil society to create, update or modernize visitor experiences, whether that be new ideas for tours, attractions, campaigns, or programming.
Step 2: Programming Development
Trove works to build your programming and managing operations, launching, financial management, advertising, collateral and staffing of net-new programs for the destination. Our skilled team of experts in hospitality and tourism work with existing destination stakeholders to build one-of-a-kind programming.
Step 3: Digital Platform Development
Key to visitor engagement are websites and applications. Trove technical teams work with destinations to build visitor-facing interfaces that help propel a destination’s message forward in new and innovative ways.
Step 4: Training and Capacity Building
Training is critical to ensuring that none of the new initiatives are left behind post-engagement. We work with existing stakeholders to get them ready to operate and maintain new initiatives to set the destination up for success.
FEEDBACK FROM OUR PARTNERS
Programming Development Project: “Before Trove, our corporate tourism business was struggling, even before COVID-19. Trove dove in and helped us innovate and give business and conference travelers a streamlined experience “
- Middle Eastern Tour Company, Trove Partner
