Recent Work | Trove Tourism Development Advisors

Our Recent Work

Our recent work includes projects in tourism development consulting and destination marketing where we work first to complete a comprehensive discovery effort and then build a solution for the organization that meets their specific needs.

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Our Clients

Trove has worked across the sector with tourism boards, convention bureaus, and destination management companies. We continue to help destinations “stand out” over the rest in three main areas: leisure tourism branding & marketing, MICE (meetings & events) tourism branding & marketing, and tourism strategy and investments.

Leisure Tourism Branding & Digital Marketing

Re-positioning Dubai in the Cultural Tourism Market

Trove highlighted tourism “gems” in the cultural sector of Dubai, United Arab Emirates. We supported the cultural tourism authority in Dubai on a digital content strategy and development project to prepare its marketing operation for success during Expo 2020.

MICE Tourism Branding & Digital Marketing

Working with Aruba's CVB on Building Buzz for MICE

Trove worked with Aruba Convention Bureau on a social strategy and optimization project focused on MICE and digital media. Trove brought its market segmentation and social analysis assets to great use.

Tourism Strategy & Investment Development

Creating Cambodia's National Tourism Investment Strategy

Trove worked with the Cambodian Ministry of Tourism and the Asian Development Bank (ADB) on a project to develop a National Tourism Investment Strategy for Cambodia. This strategy focuses both on domestic investment in the tourism industry and foreign direct investment.

Leisure Tourism Branding & Digital Marketing

Creating the Pacific Islands' Content Strategy

We work with the South Pacific Tourism Organization (SPTO) on a project to develop a content strategy around sustainable tourism products across the South Pacific islands (Fiji, Vanuatu, Tahiti Cook Islands, etc). We then develop a content plan and content for the digital channels of National Tourism Offices across the Islands.

MICE Tourism Branding & Digital Marketing

Helping the top Southeast Asian DMC to Differentiate

Trove worked with a Southeast Asian Destination Management Company to create and optimize a new B2B website as well as develop a search engine optimization strategy and content for SEO. Trove also oversaw a social media strategy and social campaign for the DMC’s stakeholders.

Leisure Tourism Branding & Digital Marketing

Promoting Attractions in Siem Reap Outside of the Temple

A Siem Reap, Cambodia tourism organization needed help optimizing its social media footprint as well as generating better SEO results. Trove worked on a re-opening plan, a social media strategy, and development of a high-traffic website.

Leisure Tourism Branding & Digital Marketing

Promoting a South Asian DMC in Luxury Travel Markets

Trove worked with a South Asian Destination Management Company to generate organic content for their website and social media as well as develop a differentiated brand campaign for high-net worth clients.

MICE Tourism Branding & Digital Marketing

Helping Japan Target US-based Event Organizers

We are a partner to lead consultant MarketID and work with the Japan National Tourism Office on a project to develop a MICE marketing strategy and content for the US Market.

Tourism Strategy & Investment Development

Developing the Capacity of the Pacific Islands on Digital Skills & Tools

Trove is the chosen agency to spearhead the South Pacific Tourism Organization through a digital transformation from 2022 to 2025. We advise the SPTO on content strategy, measurement and evaluation, new training, as well as the implementation of a “Digital Champion” program.

Tourism Strategy & Investment Development

Developing the Project Management Capacity of Cambodia's tourism sector

Trove has partnered with the Cambodian Ministry of Tourism, funded through the French Development Agency (AfD), and our partner Possibilities World, on a project to increase the capacity of the Ministry of Tourism and related tourism stakeholders throughout the Kingdom of Cambodia on sustainable tourism development and project management.

Leisure Tourism Branding & Digital Marketing

Building the Most Effective Content Strategy for Bilbao

Trove worked with one of the most prominent Bilbao tourism organizations on a web and content strategy and design project focused on generating more inbound arrivals into Bilbao from the US Market.

Leisure Tourism Branding & Digital Marketing

Generating a new Web Presence and Membership Portal for the Asia Pacific

Trove worked with the Pacific Asia Tourism Association's New York Chapter on a new digital optimization and strategy project. The project is focused on the development of a new membership portal for the association and its travel members, a new front-end website and SEO implementation.

Tourism Strategy & Investment Development

Developing an Urban Tourism Plan for Phnom Penh and wider Cambodia

Trove is working with Cambodian business services firm Confluences and the Cambodian Ministry of Tourism on a project to develop an urban and heritage tourism development planning process for Phnom Penh and broader Cambodia that can be scaled in a sustainable fashion in the future.

Leisure Tourism Branding & Digital Marketing

Training Cambodia's Tourism Board on Digital Communications & Marketing

Trove has partnered with the Cambodian Ministry of Tourism, funded through the French Development Agency (AfD) and our partner Possibilities World, on a project to increase the capacity of the Ministry and related tourism stakeholders on communications and marketing.

Leisure Tourism Branding & Digital Marketing

Creating a Market Entry Strategy for a Middle Eastern DMC

Trove worked with a large Middle Eastern DMC on a strategy for a reopening plan and marketing strategy. Trove performed an analysis of key messages to focus on for 2021 and then developed a brand strategy and marketing artifacts that they can use moving forward.

Leisure Tourism Branding & Digital Marketing

Analyzing Travel Sentiment Towards Cambodia and Advising the Ministry

Trove is working with the Cambodian Ministry of Tourism on a long-term project to collect, measure, analyze and report on travel and tourism conversation and online sentiment analysis for Cambodia and its major cities.

Leisure Tourism Branding & Digital Marketing

Training Saint Lucia's Tourism Board on Digital Trends and Tourism Branding

Trove provided branding, marketing and digital trends training for the Saint Lucia Tourism Authority for its international sales and marketing teams.

MICE Tourism Branding & Digital Marketing

Supporting a Luxury DMC to Expand in Indonesia

Trove worked with a large Southeast Asian DMC on a strategy and business development effort to garner more luxury and MICE clients from the USA Market.

Leisure Tourism Branding & Digital Marketing

Helping Israel's Place Brand Agency Measure the Impact of Influencer Trips

Trove is working with Vibe Israel on a project for influencer analytics including reach, engagement and sentiment analysis for the influencer trips to the nation of Israel.

Leisure Tourism Branding & Digital Marketing

Developing a Digital Stack for the Pacific Islands

Trove is working with the Pacific Tourism Organization to develop recommendations and the foundation for a digital stack that can be custom fit for the marketing and online needs of each of the 20 NTOs in the Pacific.

Leisure Tourism Branding & Digital Marketing

Product Development, Branding and Marketing Strategy for Andros, Bahamas

Trove, in partnership with the Caribbean Tourism Organization, Bahamas Ministry of Tourism, Investment and Aviation (BMOTIA) and the Compete Caribbean Partnership Facility, is working on developing comprehensive product development plans and strategies for the four districts of Andros Island, while also implementing an aligned strategic marketing plan encompassing digital marketing and cluster branding strategies.

Tourism Strategy & Investment Development

Identifying Opportunities for Cabo Verde in Yachting Tourism

Trove is working with The World Bank on a project to conduct research, opportunity analysis and investment analysis into the yacht tourism industry in Cabo Verde, aiming to explore the dynamics, challenges, and potential opportunities within this sector.

Leisure Tourism Branding & Digital Marketing

Developing, Branding and Marketing Indigeneous and Cultural Tourism in Dominica

Trove is excited to partner with the Caribbean Tourism Organization on a capacity building program focused on branding, digital infrastructure and marketing for Dominica including two communities: The Kalinago Territory and the Dominica Essential Oils and Spices Cooperative.

Leisure Tourism Branding & Digital Marketing

Growing awareness and bookings for a Caribbean tourism destination from South America

We partnered with a Latin American marketing company to develop brand awareness and booking conversions for a popular Caribbean ecotourism destination from South American markets like Brazil, Colombia, and Argentina.

Leisure Tourism Branding & Digital Marketing

Growing bookings and engagement from Central America for a popular Caribbean country

We partnered with a Latin American marketing agency to grow bookings and engagement, as well as brand awareness, for a regional leader in ecotourism from the Central American market, specifically from countries like Panama, Guatemala and Costa Rica.

MICE Tourism Branding & Digital Marketing

Positioning Peru's MICE Industry via Digital Channels

Trove is working with PROMPERU on a project to develop online visibility, engagement and bookings for the Peruvian MICE industry. We will be focused on content marketing and paid media to target and convert meeting, incentive and event planners.

Leisure Tourism Branding & Digital Marketing

Developing bookings for a Caribbean destination from Mexico

We partnered with a Latin American marketing company to deliver a targeted advertising campaign across social, digital, and web media focused around developing bookings for a popular Caribbean destination from Mexico.

MICE Tourism Branding & Digital Marketing

Building Ras Al Khaimah's MICE Industry through Online Marketing

Trove is working with the Ras Al Khaimah Tourism Development Authority on a MICE online marketing strategy and content development across digital and social media channels. We are excited to develop the meeting & events potential for this amazing Emirate to draw on the extraordinary authentic experience, unique venues and world-class resorts, facilities and convention center.

MICE Tourism Branding & Digital Marketing

Supporting Aruba's Convention Bureau on an on-going campaign

Trove was commissioned by Aruba for a second time to manage its MICE digital marketing efforts, including LinkedIn, Instagram, Facebook, Email Marketing and on-going strategy on organic owned account growth.

Leisure Tourism Branding & Digital Marketing

Leading the Digital Marketing Capacity Building of the Pacific Tourism Industry

Trove is working with the Pacific Tourism Organization throught the New Zealand MFAT project to develop a comprehensive digital marketing training program and deliver that program throughout the Pacific Islands. This includes training on paid media, digital advertising, and analytics.

Leisure Tourism Branding & Digital Marketing

Transforming the Leading Regional Pacific Specialist Programme

Trove is working with the Pacific Tourism Organization to transform the Pacific Storytelling Specialist Programme to include new training and new resources for travel advisors and agents. This project will change the travel trade industry in the Pacific Islands and the method for which advisors book business in the region locally and from key source markets like Australia, New Zealand, EU, UK, USA, Canada, and East Asia.

How to Start

Trove will schedule a discovery workshop to understand the most critical issues facing your destination today. Our Trove team of directors and subject-matter experts will work to identify your goals, current resources and problem areas, and then we will work with you to prioritize. After this, Trove will work with you to define a project and solution to solve for those challenges.

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