TroveTrends empowers tourism organizations with real-time analytics
This thought piece on TroveTrends was a joint piece written by the Trove Insights & Analytics and Innovation teams.
Destinations need one view of relevant data that can help inform future programming and investments and can use insights to inform changes to visitor strategy and experiences. TroveTrends, Trove’s proprietary analytics dashboard tool, launched in early 2021 and has already been rolled out to a few DMOs and tourism boards looking to centralize their analytics and generate deeper insights from their marketing, digital and travel data.
TroveTrends consolidates all relevant insights - visitor, sales, paid marketing, spend, sentiment, web, social, survey and other forms of data - and provides a single, dashboard view of relevant metrics related to the specific destination.
This is a one view dashboard for DMOs, tourism boards and tour operators to see all data related to the visitor journey, from brand perception to marketing to travel trends to traveler reviews, in real time.
Our Insights & Analytics team, led by tourism analytics experts, also provide tactical recommendations based on the insights so that teams and executives to inform strategy rather than shifting through raw data or endless charts.
Our team has implemented this dashboard for tourism organizations in a few case studies in the Middle East, Europe and across Asia and have seen the below benefits:
The Trove team provides "one" view analytics so tourism organizations can actually understand trends.
We provide recommendations based on the insights for any tourism organization looking to establish a direction post-COVID.
Capturing both digital presence and travel trend information is hard to do. We do it in one place, real time.
Manual data analysis takes a lot of time and resources for an organization. Trove establishes an automatic dashboard requiring a lot less effort for you.
To see a demo of TroveTrends, please contact our team.